SEO

Writing an Effective “About Me” Page

by Heidi Hafner April 30, 2012

Your “About Me” page on your website is your introduction to yourself and your product to your reader and potential customer. This is where you make your first impression with your reader. I tell my clients that the number one most important page on their website is the “About Me” page. Why is that? 1.     [...]

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Let’s Talk About Backlinking

by Heidi Hafner March 28, 2012

Backlinking is probably the most important factor taken in to account when assessing your web pages for search engine rankings. Last week, I wrote about keywords and keyword phrasing being important to search engines. Check out the article, “Have You Overused SEO in Your Website?” In that article, I stated the importance of creating keywords [...]

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Have You Overused SEO in Your Website?

by Heidi Hafner March 21, 2012

Are you overusing SEO to boost your website content? Recently, I found this headline on one of the Site Promotion websites I visit periodically. It said, “Google Plans to Penalize Sites That Overuse SEO.” That’s definitely an eye catcher especially when you have worked so hard to get your website listed at the top of [...]

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Who Says You Don’t Need a Google Profile?

by Heidi Hafner January 13, 2012

As a web designer, I do my best to make my websites hit the top of the search engine results. Let me tell you, it is a battle, especially when the rules are always changing! It used to be that all you had to do was input a “title”, “keywords”, and a “description” in your [...]

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Link Exchanges/Link Farms – Good or Bad

by Heidi Hafner August 25, 2009

The other day, I received a very courteous email from a webmaster looking to increase the rankings of his web pages. I have spent the last few days contemplating his request. First, what are Link Exchanges & Link Farms? Link farming is the process of exchanging reciprocal links with web sites in order to increase [...]

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Google’s New Caffeine

by Heidi Hafner August 12, 2009

I am a sucker for Google’s search engine. I use it over any other. However, from time to time I do look at the others just to see if I am missing anything special. Usually, I’m not. Today, I found that Google is working on something new. It is called Google Caffeine. It is their [...]

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